Puffins Galore! - A Community Art Triumph
Puffins Galore! was a vibrant community art project managed by a small team that captivated audiences across Yorkshire and beyond. This initiative not only brought joy and entertainment but also raised significant funds for four charities: RNLI, RSPB, Hornsea Inshore Rescue, and Yorkshire Wildlife Trust. Through strategic media management and community engagement, Divine PR successfully elevated the project's profile, resulting in widespread participation and substantial charitable contributions.
Project Highlights
Charitable Impact:
The project raised over £100,000 for four charities, with each receiving more than £25,000. These funds were generated through a grand finale auction, sculpture sponsorships, and merchandise sales, supporting the vital work of these organisations.
Artistic Collaboration:
41 artists from across the UK were engaged to creatively decorate the giant puffin sculptures, with one artist contributing two unique pieces.
42 sponsors, including businesses and private individuals, demonstrated their commitment to the project by supporting the sculptures.
Community Participation:
The sculpture trail attracted over 250,000 enthusiastic fans, who participated in the trail and shared their experiences on social media.
46 Puffin Pals volunteered to monitor the sculptures, creating a sense of community involvement and stewardship.
Business and Tourism Impact:
By placing sculptures in lesser-known areas, Puffins Galore! increased foot traffic and positively impacted local businesses. Many businesses reported a surge in sales as visitors explored new locations inspired by the trail.
Social Media and Engagement
Puffin Fans
The public embraced the sculptures, sharing images and experiences across social media platforms, significantly increasing the project's visibility.
Sponsor, Puffin Pals and Finisher Recognition
Sponsors, Puffins Pals and trail finishers received special badges for their social media profiles, enhancing their connection to the project and sense of accomplishment. This also helped to raise awareness of the Puffins Galore! brand as these people replaced their social media profile photos with the badge.
Strategic Media Partnerships
Divine PR leveraged its media network to secure extensive coverage for Puffins Galore!, distributing press releases and securing coverage across online news, print media, radio and TV.
Engaging Visual Content
Visually appealing content was crafted for press releases, social media, and promotional materials, effectively communicating the project's vibrant nature and maintaining audience interest. This highlighted the project's environmental focus and charitable contributions..
Puffins Galore! stands as a testament to the power of community-driven art initiatives. Through strategic PR management, Divine PR successfully enhanced the project's profile, driving engagement and making a lasting impact on local businesses and the environment. This project not only united people through art but also supported crucial charitable causes, demonstrating the potential of creative expression for the purpose of social good. As a PR agency, Divine PR is proud to have played a pivotal role in this success and looks forward to future projects that blend creativity, community, and philanthropy.
Testimonials
Clare Huby, Director, Puffins Galore!:
“We engaged Divine PR to manage publicity and social media for Puffins Galore!, a public art sculpture trail along the East Yorkshire Coast and inland across Hull and East Yorkshire. Having managed this on our own for previous projects, we were very pleased with the significant increase in interest and activity that they generated for the project.
“Divine PR created our media content, managed photography and video, as well as our online, social and broadcast media campaigns. We saw excellent results with over 250,000 people engaging with the sculpture trail.
“Jess also connected us with new sponsors and managed internal communications with over 40 sponsors, the artists, as well as our fantastic team of volunteer Puffin Pals.
“I wouldn’t hesitate to recommend Divine PR to any organisation looking to enhance their profile.”